Work Smoke & Pepper

Spin to win.

Smoke & Pepper grill chicken and smash burgers across London. We make the menus, packaging, print and posts that sit on their counters and in their feeds, in their own type, colour and photographs.

Client work
Print
Social
Illustration

Client: Smoke & Pepper, London
We made: Menus, packaging, prize wheel, vouchers, A-boards, posts
Sector: Restaurants

Menus, packaging, print and posts for a London grill house

Menus and packaging

The look on every table

Menus, bags, boxes and stickers in the brand’s green, red and cream, with their bold serif and the smoke texture.

Spin the wheel

Thirteen prizes, one turn of the wrist

A 36-inch prize wheel for the counter: every segment carries a dish from their October menu shoot. Every prize has its own winner voucher, credit-card size, with the terms on the back.

The Smoke & Pepper prize wheel: thirteen segments in green, red and cream, each with a dish photograph — The wheel, 36 inches across, printed for the counter.

Winner voucher: free fries — Two of the winner vouchers, 85 × 55 mm.

Winner voucher: buy one get one free grilled chicken tenders — Two of the winner vouchers, 85 × 55 mm.

On the pavement

Posters that sell from across the street

A1 A-boards for the shop front: one word set huge, the dish shot dark and close, and the price in a roundel.

The Sharing Platter A-board standing on the pavement outside a restaurant: whole chicken and any three sides for £19.99 — The Sharing Platter A-board, A1, out on the pavement.

In the feed

A post that plays along

An Instagram post styled as a text chat. “Where are you?” “Your location says Smoke & Pepper.”

Your location says Smoke & Pepper., slide 1 of 1

Winter specials

Engraved, not photographed

For the winter menu we drew the dishes as bold engravings, so the back of the leaflet reads like an old print shop’s menu, printed in a single rich black.

Engraved illustrations of desserts from the winter menu — Engraved desserts from the A5 winter menu.